3 innovative Uses of The Ipad by the Hospitality Industry
There is no doubt that Apple’s iPad has the potential to revolutionize the dining and hospitality industry. The functional ambiguity of the iPad can serve various applications in both hotel and restaurant settings. Even as etiquette for mobile device usage at social places are hotly debated and being constantly redefined, restaurants are embracing new mobile technologies to update the experience for their customers. These early-adopters are the pioneers that can potentially craft a valuable edge in the industry’s competitive landscape.
iPads Replace Menus at Australian Restaurant
An upscale Sydney restaurant, Mundo Global Tapas, is replacing their paper menus with the interactive tablet. Customers use the restaurant-provided iPads to not only browse menu selections and order food, but access photos of every dish and even notify chefs of how they want their steaks cooked. The digital medium offers several advantages over the paper medium – these include easy revisions for fluctuations in price and keeping track with inventory so customers don’t order items out of stock. The restaurant envisions the iPad menu to eventually revolutionize the dynamics of food ordering by utilizing local weather and customer moods to recommend meals.
Luxury Hotel Provides Personal iPad For Each Customer
London’s Berkeley Hotel plans to offer hotel guests iPads for the duration of their stay. The iPad comes with selected apps that help craft the travelers experience in the area – like suggesting the top-five places to visit, and a providing a list of local hidden gems. The device becomes a travel guide for customers by helping map out their itinerary with restaurant and location recommendations to make it into a better traveling experience.
Major Hotel Chain Plans To Equip Concierges With iPads
Intercontinental Hotels Group, a multi-national company that manages several hotel brands including Holiday Inn, have conducted tests to research the benefits of hotel staff being equipped with iPads. Results have shown that concierges with an iPad by their side are more versatile to fulfill services for hotel guests. By not being stationed at their behind-the-counter desktop computers, concierges are able to roam around the lobby to assist their customers, creating a less static method of customer service. The company also discovered that by supplying iPads to concierges, it greatly reduces the time of training for new employees, crediting the tablet’s intuitive interface.
The Ipad has made a big impact on the world and has revolutionize the hospitality industry. This new technology updates the experience for customers. Many organisations such as the business's above are investing in bringing the Ipad to the hospitality industry. I think this is a very good idea although not all customers know how to use the Ipads which means there should also be human interaction with customers if they wish not to use Ipads or other similar technologies.
I think this is a really big step for the hospitality industry, It makes it a lot easier for both the company and the customer, however I do feel that it ruins the who customer service experience, Customers do like that human interaction. This will also cut jobs, but at the end of the day it will decrease costs for companies and its a new experience that people want to have :)
ReplyDeleteTotally agree Emmaline. well said :)
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